HOW CADBURY’S BECAME BRITAINS 2ND MOST LOVED ICE CREAM BY BEING MORE ‘CHOCOLATE’

Client: Froneri

Cadbury’s chocolate has been the nation’s favourite chocolate for decades. However, when it comes to ice cream, Magnum has held the top spot for the past five years. Here's how Cadbury Ice Cream grew to challenge the likes of Magnum and Wall’s and become a top 3 ice cream in the UK.