How Budweiser Literally Platformed Women and Non-Binary Talent During the BRITs

Client: Budweiser

Budweiser’s global brand platform is “Greatness Is Yours to Take.” We help young people chase their dreams, especially up-and-coming musicians.

But this year, women and non-binary musicians were denied an opportunity for greatness on the UK’s biggest stage: the BRIT Awards. The BRITs combined their awards for best male and women artists into a gender-neutral category, but only nominated male artists.

So, we gave women and non-binary artists the opportunity that the BRITs denied them. We turned a Budweiser billboard into a stage that reached the biggest, and most influential, names in music.