Hometown Creators

Client: Reebok

Reebok’s Hometown Legacy campaign changed the lives of three young, LGBTQ+ creatives from across the UK.

In partnership with GAY TIMES, we offered three creators – Jude from Edinburgh, Huss from Glasgow and Mishti, a student at the University of Cambridge - a paid internship at the platform. One that brought an exciting opportunity: to tell their stories of growing up outside of London, via a national ad campaign for Reebok. Making the invisible queer experiences in these cities visible. Running across GAY TIMES’ portfolio and OOH in their respective cities, the campaign drove exceptional results for Reebok, with D2C sales up a massive 475% the week of launch – recruiting a new community of Reebok wearers.