HEINEKEN SILVER – THE META BEER THAT DELIVERED IRL SALES

Client: HEINEKEN UK

Heineken entered 2022 with a bold ambition; create the biggest category launch in a decade and establish Heineken Silver as THE beer of choice for 18-34s.

Less than six months later, we delivered a campaign that went where no UK beer brand has gone before, transcending both physical & virtual worlds in a way that authentically resonated with 18-34 consumers. The result was Heineken’s biggest beer launch ever, reaching 94% of 18- 34s in the first four weeks and selling approximately 3,000,000 cans in the first eight weeks.