Great British biscuit break

Agency: Manning Gottlieb OMD

When our headline sponsorship of TEAM GB and well laid summer plans were postponed due to a worldwide pandemic, McVitie’s were presented with an unplanned and very large void to fill in their marketing calendar. Inspired by new lockdown behaviours and much missed daily routines, we swiftly pivoted our plans to social media and encouraged the UK to join us for elevenses with our daily Great British Biscuit Break. With new content every day, we gave weary workers a moment of biscuit shaped joy that drove a huge jump in positive sentiment for the much-loved biscuit brand.