Gravy Card

Client: KFC

Forget turkey. Forget even brussels sprouts. KFC gravy is the one thing people in the UK crave at Christmas.

A remarkable 1 million pots of KFC gravy are reported to be sold in the run up to the festive period. It sends people wild. And that's not to mention the countless TikToks, Instagram Reels and Tweets that show people drinking KFC gravy from the pots, storing it in their freezers, or even pouring it into wine glasses. Add this to people’s existing love for KFC’s irreverent PR activity – from launching the KFC Bucket Hat for Comic Relief, to a pop-up House of Harland hotel you could stay overnight at – we saw this as a potentially huge opportunity to drive passion for the brand. Because just one more visit to KFC per year by our customers would have a huge impact on the business. We knew there was a real opportunity to create something that could celebrate and reward KFC customers, and create an impactful cultural moment for the brand during the cluttered Christmas period.