Google x Time Out Black Pound Day

Client: Google

Small businesses are the lifeblood of local communities; from bridal shops to cafes, they get us wed, fed, and everything in between. COVID-19 hit those small businesses hard – and some of the most disproportionately affected were Britain’s Black-owned businesses.

Google – a business reliant on a thriving small business community – was determined to support its partners through this crisis. Our job was to tangibly demonstrate that support, driving brand trust and cementing Google’s legacy as a helpful architect of the UK’s COVID recovery.