giffgaff “get up to GOOD” in the Big Brother House

Client: giffgaff

giffgaff, ITV and MGOMD become marketing’s rapid response team, with an idea that fanned the flames of Big Brother fandom. giffgaff’s hyper-reactive spots built on its ‘Up to Good’ creative platform, prompting 80% of viewers to agree that giffgaff is a good brand for them.