GETTING CLOSER TO HOME TO ACHIEVE THE BEST ECONOMETRIC RESULTS EVER

Client: IKEA

When external forces caused havoc and dictated a pivot, a doughnut strategy was born to rebuild the brand with a performance mindset for long-run success. We didn’t just become a digital-first home retailer, but media drove even more for less; achieving IKEA’s best ever performance, climbing up the ranks for brand metrics and broking in-channel algorithms to boost efficiencies.