From last-click looseness to lasting lifeboat legacy

Client: RNLI

The Royal National Lifeboat Institution (RNLI) and Medialab revolutionised its fundraising, ensuring sustainable support for their life-saving missions with a ground-breaking model that optimised current fundraising efforts and predicted long-term impacts. The holistic model achieved unprecedented accuracy and responsiveness and delivered a stunningly robust data approach for this invaluable 200-year-old organisation.