#FINDTHEWORDS: INSPIRING MEN TO TALK ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. Through a collaboration with TalkSPORT that cost less than £50k, we showed men that living with cancer is better if you open up, motivating an incremental 25,000 men to access Macmillan's life-saving support services.