#FINDTHEWORDS: INSPIRING MEN TO TALK ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used audio content featuring sporting icons to show men that living with cancer is better if you open up. This motivated an incremental 25,000 men to access Macmillan's lifesaving support services.