FightZone

Client: DAZN

A highly targeted, cross-platform partnership that positioned DAZN as the number one streaming destination for sports fans, Mail Metro Media launched the first ever dedicated boxing section in a national newspaper!

Seven dedicated FightZone supplements in Metro were supported by huge digital presence with an appetite for boxing content.

This one-of-a-kind commercial and editorial collaboration ensured huge increase in awareness of the DAZN, big shifts in brand and ultimately, likelihood to purchase metrics.