Evening Standard and Axa Start Up Angel

Client: Axa

The Evening Standard and AXA Start Up Angel formed a successful partnership, combining a competition and mentoring program for entrepreneurs. The Evening Standard provided extensive reach to a niche audience with multiple touchpoints and a shared passion for supporting entrepreneurs and micro SMEs.

The highly integrated campaign utilised various media formats and prominent SME leaders resulting in impressive outcomes: a 100% increase in competition registrations, 327% awareness among readers and increased trust and consideration for AXA.

The partnership's success led to a rebooking for 2023 demonstrating its impact in changing lives and delivering exceptional results on a budget under £250k.