eBay and ITV's Love Island

Client: eBay UK

Love works in mysterious ways. In a bombshell coupling, eBay, EssenceMediacom and ITV created a partnership that no one saw coming!

When eBay became Love Island’s first ever ‘Pre-Loved’ partner, we didn’t just change perceptions about fashion, we changed behaviour: an astonishing 7,000% increase in searches for Pre-Loved, and turbocharge for the indie fashion marketplace.