Dulux Changing Rooms

Client: AkzoNobel | Dulux

The number of Brits repainting their houses had plummeted in recent years. To hit growth targets Dulux needed to get more than a million households to pick up a paintbrush.

Traditional media wouldn’t inspire a decorating revolution – Dulux had to go bolder… Laurence Llewelyn-Bowen in leather trousers bold! Bringing back 90’s decorating juggernaut ‘Changing Rooms’ gave Channel 4 their biggest AFP launch ever, and Dulux a high gloss starring role with seamless integration. So iconic were the in-show paint reveals they featured on Gogglebox - twice! Expert integration across a media ecosystem, the Dulux business and DIY stores saw consideration jump 50% amongst viewers, with an extra 5 million litres of paint sold and an extra 65 million sqm of walls painted. It is no wonder Channel 4 have re-commissioned it…