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Dulux Changing Rooms
MediaCom UK, Channel 4, Shine TV & Red C
Client: Dulux
Traditional media wouldn’t inspire a decorating revolution – Dulux had to go bolder… Laurence Llewelyn-Bowen in leather trousers bold! Bringing back 90’s decorating juggernaut ‘Changing Rooms’ gave Channel 4 their biggest AFP launch ever, and Dulux a high gloss starring role with seamless integration. So iconic were the in-show paint reveals they featured on Gogglebox - twice! Expert integration across a media ecosystem, the Dulux business and DIY stores saw consideration jump 50% amongst viewers, with an extra 5 million litres of paint sold and an extra 65 million sqm of walls painted. It is no wonder Channel 4 have re-commissioned it…