Doritos Silent

OMD UK with Sips&Bites, Twitch, LADbible, Talon

Client: PepsiCo

Gamers love Doritos. We’re the #1 snack brand for gamers worldwide. With the average session lasting 3-6 hours, we provide some serious fuel.

As gaming grows, it’s a must win occasion. But we had a problem - our iconic crunch disrupts gameplay. ⅔ rate it the worst sound you can hear while you game! Could we turn a product flaw into a competitive advantage? INTRODUCING DORITOS SILENT. Same crunch, now silent. The world’s first AI augmented snack that removes every Doritos crunch from every game. ...sometimes the loudest thing to do is be silent.