Don't judge a book by its cover

Client: Ancestry

Facing flat category interest and an audience with declining spare time, ‘Bring Your Backstory to Life’ accelerated Ancestry’s business putting the brand on the path to long-term growth.

Driven by creative storytelling that communicates meaningful value, coupled with a long-term brand building media strategy we grew Ancestry’s active user base by 28% in just three years, whilst not only maintaining ROI, but increasing it by 10%.