Digital Cinema Media Sales Team

Last year, the DCM sales team shifted from the survival mode required post pandemic into growth mode, growing overall revenue a remarkable 17% year-on-year.

We did this by making cinema more accessible than ever before, proving the medium’s undeniable effectiveness and becoming unmissable across the industry.

From aligning cinema reporting with TV metrics, driving accessibility across channels and enhancing our events strategy, we made it easier than ever for our partners to put cinema onto AV plans.

We launched a research project showing how much attention cinema advertising gets, highlighting how it beats all other media benchmarks and drives the highest engagement. Our undeniable results led to record investments from the likes of PepsiCo, Airbnb and Skoda.

Our partnership with Adwanted and their Connected platform is soon to be launched, complete with a new Cinema Data Hub and an “AV Maximiser” tool in the works. With a team of sales rock stars and a re-established client team to deepen our relationships and support agency experts, the results were outstanding. -Regional revenue is +60% YOY -Premium spot revenue now accounts for 22% of our total revenue -Named Commercial Team of the Year at the 2023 Campaign Media Awards