Code red

Agency: Republic of Media

"It's not often that marketing can claim to save lives, but in this instance it did. As the media agency responsible for delivering the Scottish Government's response to the Coronavirus pandemic, we delivered deadlines we didn't know were possible by finding different ways of working with our client and media owners.

We also had to think differently about reaching the Scottish public as usual media habits were disrupted and mindsets distracted. Our big idea was born out of insight into changed media consumption around news content. We created a media first for the Scottish Government which provided the platform they needed for their lifesaving campaigns."