Circular Billboards

Client: H&M

‘Fast fashion’ has a huge environmental impact.

H&M launched The Circular Design Collection, a new range that’s easy to repair, reuse and recycle. We wanted to bring the ethos of the Circular Design Collection to life, reusing the materials from our all-important, traffic driving out of home activity. What better way to do this than turn those materials into part of the collection itself? Post campaign tracking found an all-time high of 67% of women agreed that “sustainability is a core part of the brand.” The average for this measure across competitor brands is just 17%.