Charlotte Wise

Charlotte is a dynamic leader at EMX, leading Analytics and Data Science projects for prestigious clients such as Sainsbury’s and Airbnb. With a track record of success, she has driven initiatives in machine learning-based scenario planning, data science KPI frameworks, and probabilistic measurement frameworks for a post-cookie era.

Passionate about accessibility and diversity, Charlotte has organized training sessions on coding, statistics, and advanced analytics, while actively promoting gender and minority inclusion in technical roles within the media industry. Despite personal challenges managing PTSD and anxiety, she leverages her experiences to become a stronger, more empathetic leader, supporting individual growth and embracing differences.

In addition, Charlotte founded Flying Fox, an educational web3 gaming studio that has cultivated an impressive community of over 8,000 members. “Charlotte is an innovator to her core - I’m continually bowled over by the work she does inside and outside of the organisation and her passion for helping others. She has created new ways of working for some of our key clients by creating new models, which has added significant value. Outside of work, she has initiated and built a hugely important community of diverse female talent. Charlotte can be too supportive of her team and doesn’t often let them fail, which they need to in order to grow” .

Barbara Henao, Chief Analytics Officer, EMEA