Channel 4 end of the f ing world

Agency: OMD UK with 4Creative and Dennis

"A homegrown, critically-acclaimed comedy-drama, The End of the F**king World (TEOTFW) was an international hit and, in November 2019, it returned home to Channel 4. Our challenge was simple: use a tiny budget to defeat the world’s most popular streaming platform and get the audience watching first on C4.

Not every piece of content has the potential to fuel this conversation, but TEOTFW was different. We wondered: could we get this socially active, meme-ready fanbase sharing their theories about the second series? Could that excitement rope in a broader audience? To steal attention from Netflix on a minimal budget, we leapt feet-first into fan culture."