Cassandra McDonald, Senior Research Manager

Cassandra McDonald is Vevo’s Senior Research Manager, UK and International, using data to supercharge Vevo’s business offerings and helping major brands create meaningful campaigns on the world’s leading music video network. Reporting into a US based team, means working on her own out of the London office, so she understands the specific nuances of every country in the UK, EMEA and APAC regions, thus ensuring Vevo has sufficient data and resources on each market and analysing Vevo’s performance in each market.

Her work has been critical in growing Vevo’s OTT distribution partnerships worldwide and driving ad revenue across various markets outside of the US. Cassandra is also passionate about DE&I, having helped set up Vevo’s Cultural Connections committee which ensures DE&I is part of the fabric of the company. Furthermore, she gives back to the local community and serves as a school governess, ensuring children with special educational needs are supported throughout their education.