Building the world’s most sophisticated allergy model to drive one of the most successful pharmaceutical launches ever

Client: Sanofi - Allevia

Launching a new hay fever drug into a crowded market we created the world’s most sophisticated allergy model which helped deliver one of the most successful pharmaceutical launches of all time (according to IRI data). It informed media budgets, activation and optimisation ensuring our word-of-mouth strategy elevated the brand into the world of TikTok recommendations and meant we smashed our brand goals and hit our 5-year business ambition in under 18 months.