Boots and This Morning take on Menopause

Client: Boots

Here’s the story of how almost 3,000 people boarded a special bus, as it took to the British streets to battle the lack of accessible information and support around menopause.

A mobile safe space for one-on-one menopause conversations, resulting in record-breaking 5,500 calls in only an hour, and a significant boost in traffic to Boots' menopause resources.