Boots and ITV's This Morning take on Menopause

Client: Boots

Here’s how a content idea, created to battle the lack of information and personal support around menopause, led to almost 3,000 people taking a special bus around Britain.

A mobile safe space for one-on-one menopause conversations, resulting in record-breaking 5,500 calls in only an hour, and a significant boost in traffic to Boots' menopause resources.