Black To Front

Client: Over 60 brands and agencies

Black to Front was Channel 4’s most ambitious cultural intervention ever, reinventing an entire TV channel, VOD service and social channels with a day of programming and advertising fronted by only Black talent.

The initiative recruited over 60 brands, reached almost 10 million viewers, generated over 300m twitter impressions and kickstarted an industry-wide conversation to improve Black representation on our screens.