Bangers: Mad For Cars by eBay and Channel 4

Client: eBay and EssenceMediacom

The car industry is now almost entirely reliant on customers driving new cars they don’t need with money they don’t have. Shockingly UK car finance borrowing for 2022 was almost £41 BILLION, up £4bn on the previous year, which is ultimately not sustainable.

EssenceMediacom came to Channel 4 looking for a big, mainstream, longform branded entertainment “vehicle” that could help eBay create greater engagement in pop culture and “borrow our cool” with recognisable Talent. In response, Channel 4 Sales and Channel 4 Commissioning proposed a new original format called “Bangers”, produced by Plum Pictures and Tinie (formerly Tempah)’s own company Imhotep Studio. On screen, the series would see Tinie team up with F1 analyst and stunt driver, Naomi Schiff, to take a nostalgic look back at the cars from the 70’s, 80’s and 90’s and battle it out for the best-in class!