Audi fuels Sky Sports’ most innovative Cricket format, The Hundred

Client: Audi

When the entire Electric Vehicle (EV) sector is making claims around Innovation and Technology, how does Audi stand out?

Well, “Vorsprung durch Technik” is more than a campaign line for Audi – the brand lives progress in all they do. Equally, Sky Sports’ heritage in innovation stretches 30 years, continually raising the bar for Sports coverage, underpinned by the ethos of ‘believe in better’.

This fuelled the idea that led to Audi becoming the first ever Official Innovation Partner of Sky Sports - bringing to life Audi Innovation stories through the lens of sport, to appeal to a tech-hungry, sport-loving audience.

Together, we developed the “Power Meter" - an innovation that enhanced live coverage of The Hundred alongside an eco-system of brand stories that shifted perceptions for Audi across: EV Leadership, Innovation Leadership, Consideration and Desirability.