Ask for nars

Agency: Spotify, Vizeum, The Story Lab and SendMeASample

COVID-19 made beauty brand NARS pivot their approach to product sampling campaigns. Using the Spotify insight that smart speaker usage had gone up, NARS and Vizeum partnered with Spotify and SendMeASample for Shiseido Beauty’s first ever voice activated campaign in June 2020 – ‘Ask for NARS’, which led to amazing results in the category.