Ancestry: Their Story Shaped Yours

Client: Ancestry

Ancestry faced a critical challenge with an aging customer base. Recognizing younger generations' aversion to wartime content due to social media's influence, we reimagined history for them with 'D-Day 80: Remembering the Normandy Landings' at Royal Albert Hall. This multisensory event, featuring the Royal Philharmonic Orchestra and hosted by Davina McCall, honoured WWII veterans through poignant narratives. Strategic partnerships with ITV and a robust campaign achieved historic success, our most successful registration event ever