Allevia x Boots Media Group

Client: Sanofi, Allevia

Hearts & Science helped launch Sanofi's allergy medication, Allevia, with a custom-built allergy model to target hayfever sufferers with the right media at the right time.

To achieve this, we partnered with Boots Media Group, capitalising on their vast customer data to further personalise the campaign. More specifically, using real-time pollen data, we used targeted digital ads and outdoor placements near potential customers experiencing symptoms. The results speak for themselves. The campaign significantly boosted Allevia's market share, sales, and brand recognition, proving the effectiveness of data-driven, in-store focused marketing for hayfever medication.