Age UK and coronation street tackling loneliness

Agency: ITV

"Age UK invited ITV to help raise awareness of the services available to lonely elderly people at Christmas, while also driving much-needed donations.

At a time of festivity and stretched wallets it was a big ask, but with a 61% uplift in website page views and a large uplift in total and one-off donations, ITV put loneliness on the national agenda for Christmas."