ADDING A NEW SPICE TO THE COLONEL’S SECRET RECIPE

Client: KFC

With customer loyalty in the quick-service-restaurant market down and further hit by COVID, KFC needed a radio partner who could share its persona and collaborate on increasing KFC visits and turning cravings into purchases.

Bauer and Mindshare recognised that the KISS audience and KFC were a match made in chicken heaven. KISS is the ideal platform for KFC to project its fun, quirky, cheeky tone of voice to engage core customers. Together we would leverage Tyler’s love of the Colonel's Chicken to unlock ways to react to those classic cultural moments that feature in the KISS audiences’ day-to-day life. Beginning with Drive Time, KISS proved the ideal partner, with the partnership expanding into a long-running range of sponsorship activities, engaging editorial integrations and spicy socials. The partnership has delivered impressive results across all KPIs and recently renewed for a third time.