A week in Blackpool: how taking over a town set people on the path to dementia diagnosis

Client: Alzheimer's Society

Dementia is Britain's biggest killer. There's no cure. It's a hugely complex disease, impacting families and loved ones, the care system, and science.

Alzheimer's Society is one of the few organisations capable of leading the fightback against dementia. Our goal was to set people who are concerned about their, or a loved one’s, symptoms, on a path to diagnosis. Taking over every available OOH media site in Blackpool, we helped people recognise the symptoms of dementia. Importantly, it increased the number of people seeking a dementia diagnosis, a crucial first step towards diagnosis.