A double media first: Circling the tube with Samsung's S24 Circle to Search

Client: Samsung

Samsung’s newest Smartphone – the Galaxy S24 – uses AI to redefine search with “Circle to Search”; enabling users to search for anything simply by drawing a circle around an image.

To make the Galaxy S24 ‘Circle to Search’ technology unmissable with London Underground travellers, Global, Starcom and Transport for London delivered two firsts; the first ever Tube map redesign – turning Harry Beck’s iconic straight line tube map into a circle - and the first ever Tube line rename - renaming the Circle Line as ‘The Circle to Search Line’ - the first time a whole line had ever been renamed. https://content.global.com/l/NQWhXqbyU59k