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Pearl & Dean
By making personal sacrifices as a team, we avoided redundancies. We rotated furlough and worked reduced hours at reduced salaries, so that everyone had a chance to work. We increased our training programme and introduced additional wellbeing measures. When finally re-united, our team was intact, engaged, supported, and highly motivated to succeed. But budgets had understandably been channeled into other media. To get them back we had a three-pronged strategy; Come back with a bang, creating the £1.7m “Remember Cinema” campaign; Stay front of mind with continuous engagement and successful thought leadership webinars; Be even more creative, by acquiring brand experience agency DIVE, taking our partnership output to the next level. But the proof of a sales teams’ success must come primarily in the results. Team churn has been very low, and our employee engagement’s at an all-time high. Our revenue comparisons vs 2019 were positive on all key measures. We were well ahead of relative admissions performance; we quadrupled our solus partnerships; and we significantly overachieved vs our share of all cinema admissions. Having achieved all of this we truly believe we can take Cinema “To infinity and beyond!”